Finding Your Niche: Authentic Brand Strategy

Building your brand & customer base is just like growing your circle of friends. You want to represent yourself authentically & attract the right people!

That’s why before you try to sell your product or service, you need to fully understand your brand and what makes you unique!

Questions to ask yourself:

1. What am I (or my brand) known for?

2. What do I do exceptionally well?

3. What unique skills or experiences do I bring to the table?

4. What would others say my strengths are? (Ask if you don’t know!)

Think about your brand personality. Come up with 10 words to describe it!

Now that you know your strengths & the unique qualities and potential services you can present your customers, let’s talk about the business side!

1. How clear are you presenting your brand/identity to your potential consumers?

2. How similar are your services to competitors? In what ways do they differ?

3. Are there more specific, untapped niches available that your brand could potentially fill, considering your strengths?

Next, let’s think about your ideal customer! Who are they? What are their goals? What struggles? What struggles can you help them with?

Once you have gone through this discovery process, you’re ready to come up with some solutions! You’ve now identified your niche. Now all you have to do is make your potential customers excited about your unique solution! Good luck!!!