3 Reasons Why You Should Outsource Your Marketing (And How to Afford It!)

Outsourcing. We can’t specialize in everything. We have limited resources— time, energy, knowledge. We know there are marketing experts out there that could probably help us grow, but we often would rather do it ourselves. Why?

1. Creative Control- It’s difficult to give someone else the marketing reigns. Our businesses are our babies & we want to be able to control all aspects of it! We fear that others won’t know our brand like we do and will, as a result, make some major marketing mistakes.

2. Money- We have limited resources, our expenses are already high, & we think the money might be better spent elsewhere.

3. Lost & Confused- We don’t know where to start! The marketing space can seem overwhelming.

Reasons we should outsource:

1. Save Time & Energy.

   Instead of spending hours a day researching marketing trends, analyzing, designing, & implementing, we can instead focus on our business! Marketing is a full time job and it can be difficult to stay on track without a team to support you.

2. Marketers know things you don’t. Most marketers have taken many marketing classes & are keeping up on the latest research! They have the experience and education to help us efficiently reach our goals.

3. The investment is worth it. Grow at a faster rate! With a strong marketing team, you can make up all your marketing expenses in no time!

Expenses still stopping you from outsourcing?

Investing in marketing is worth it. If you don’t have the money right now, there are plenty of online resources to help you get started with self marketing. However, outsourcing will save you time, energy, & will likely help you grow faster. You should know there are affordable marketing options other than taking on the task yourself!

Here are some options you can start with:

1. Find community members that are willing to trade services.

2. Hire a consultant to help you with your brand strategy once a month. DIY the rest.

3. Find a Virtual Assistant!

Remember that some marketing is better than no marketing. But, if you have the resources, I highly recommend outsourcing your marketing as much as possible & focusing your energy where it’s needed!

Search around. Outsourcing your marketing might not be as expensive as you think & it’s well worth it. Contact Five6Seven Media & Marketing for your free 15-minute consultation today!